Thursday , November 26 2020

LuLu Hypermarket Careers – Email Marketing Specialist

Website LuLu Hypermarket

Job Description:

Are you an exceptionally average email marketer? Do you find open rates and CTR as exciting as watching grass grow? Do you love being micromanaged? Don’t bother…we’re seeking the opposite to join our team of Lunatics! We are looking for a Creative and Analytical thinker to join our Marketing Team who will take charge in planning, developing, and executing automated email marketing campaigns. The Email Marketing Specialist will be responsible for collaborating with the Marketing and International teams to generate engagement that drives sales and traffic to several global websites.

Job Responsibilities:

  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc…)
  • Measure results and optimize the engagement nurturing workflows for these segments to convert
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
  • Maintain customer marketing lists in the ESP for all business units and segment the email database to cater to evolving business needs

Job Requirements:

  • Ability to work within tight deadlines and thrive under pressure
  • 3+ years past experience with email marketing, lead nurturing, marketing automation, and web analytics
  • Proficiency in email marketing and marketing automation technology
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization
  • Excellent writer and communicator (in both the written and verbal form)
  • Deep understanding of email marketing best practices, email production, GDPR and CAN-SPAM laws

Job Details:

Company: LuLu Hypermarket

Vacancy Type:  Full Time

Job Location: Dubai, United Arab Emirates

Application Deadline: N/A

Apply Here